September 2027 Marketing Calendar by Date

Sep 1, 2027

Back-to-School Reality Check

Review local schedules, after-school timing, beginner pathways, and the information new customers need before attending.

Sep 3, 2027

College Colors Day

Use school colors, alumni prompts, or campus-area outreach of your local school or college colors.

National Food Bank Day

Host a food-drive tournament where entry is a donation to a local food bank.

Sep 4, 2027

National Wildlife Day

Feature wildlife-themed games and support a local wildlife group if a partner is available.

Sep 5, 2027

National Cheese Pizza Day

Use a light food prompt or partner with a local pizzeria for game night. Also think of splurging for a staff pizza party.

National Pet Rock Day

Host a paint-and-take table for painting pet rocks, using hobby paints and brushes. Consider a miniatures paint and take instead if you don’t want to have a bunch of rocks in store.

Sep 6, 2027

Labor Day

Confirm holiday hours and use the long weekend for a sale, demo, family event, or community gathering.

National Read a Book Day

Feature RPG books, novels, and game-related reading, and invite staff to share picks.

Sep 8, 2027

International Literacy Day 

Support reading and library access by cross-promoting between your business and the library, showcase books and novels you currently have.

Star Trek Day

A day celebrated by Star Trek fans around the world. In years past, Paramount has cross-promoted with mass market stores for a special release of limited edition products on this day. 

Sep 9, 2027

Teddy Bear Day

Invite plush companions, feature store mascots, or run a family photo contest. Don’t forget to include your display of plush.

When Pigs Fly Day

Run a surprising clearance or share playful house rules that customers never expected.

Sep 13, 2027

Positive Thinking Day

Share a customer success, staff milestone, or practical improvement. Sometimes people just need a spot of positivity.

Boss/Employee Exchange Day

Cross-train staff on different store roles, and let employees share their ideas. Take a moment to thank and show appreciation to your team.

Sep 16, 2027

National Play-Doh Day

Host a sculpting activity for kids, or demonstrate terrain-making and sculpting supplies for hobbyists.

Sep 18, 2027

Rice Krispie Treat Day

Share a light snack recipe or offer packaged treats at an event.

Batman Day

Batman Day is a day that DC Comics promotes Batman across its channels.

Sep 19, 2027

Talk Like a Pirate Day

Use a playful treasure hunt, nautical display, or social media prompt talking like a pirate for the day.

Sep 22, 2027

Hobbit Day

Host a second-breakfast theme with Hobbits. Promote any products you carry or look for a to make a One Ring prize support for a one day tournament.

Sep 23, 2027

Autumn Equinox

Launch fall displays, review seasonal hours, and move Halloween and holiday planning into action.

Sep 24, 2027

National Punctuation Day

Share word-game content and feature word games such as scrabble.

Sep 25, 2027

National Comic Book Day

Partner with a comic shop or library, spotlight sequential art, or feature comics and graphic novels relevant to your audience.

Sep 27, 2027

National Family Day

Host a family game night with demos for all ages and all types of games. 

Sep 28, 2027

National Good Neighbor Day

Thank nearby businesses, share a local resource, or organize a modest cross-promotion with neighboring businesses.

Ask a Stupid Question Day

Host a welcoming beginner Q&A where no question is too basic.

Sep 29, 2027

National Coffee Day

Partner with a local cafe, offer a staff treat, or use a morning-event social media prompt asking customers about their favorite coffee.

Sep 30, 2027

International Podcast Day

Recommend gaming podcasts or invite a local podcaster for a live recording or meet-up.

End-of-Month Check-In

Review your September sales and goals, confirm October events, and prepare holiday ordering.