October 2027 Marketing Calendar by Date

Oct 1, 2027

Q4 Kickoff 

Publish the holiday event calendar.

Breast Cancer Awareness Month Begins

Consider an optional charity donation that can continue throughout the month.

Oct 2, 2027

National Name Your Car Day

Feature model-car kits if you carry any or invite customers to share photos of their named cars. Be sure to comment and share some of the best ones for social media engagement.

Oct 3, 2027

Change a Light Day

Check display lighting, replace dim bulbs, and make sure product and play areas are well lit.

Oct 4, 2027

World Space Week Begins

Build a space-themed feature around science-fiction games, models, puzzles, books, or a family demo. If your business carries STEM related toys and games, this should be an easy display to promote.

Oct 5, 2027

National Get Funky Day

Sometimes we just need to get funky or out of a funk. Trying something new is a good way to help your customers get funky. New game demos with a small prize for trying something new. Also easy to promote any Funko products today as well.

Do Something Nice Day

Doing something nice shouldn’t be limited to today only. Having a social media post asking what is the nicest thing your followers have seen or done for someone else will hopefully inspire more nice things done.

Oct 6, 2027

Inbox Zero Checkpoint

Clear the store inbox, reply to pending customer emails, and archive old messages and make sure the huge stack of paper and post-it notes is handled.

Oct 8, 2027

National Hero Day

Recognize a staff member, customer, volunteer, teacher, first responder, or partner for a great deed or action done. It could also be someone in the past depending on the history of your town or city. It could also be a comic book hero as well.

Oct 9, 2027

National Chess Day

Run a beginner chess table, quick-play event, or chess-set feature. 

Oct 11, 2027

Indigenous Peoples’ Day / Columbus Day

Account for staff and community scheduling as well as banking needs as banks are closed today as well.

Oct 13, 2027

Bring Your Teddy Bear to Work / School Day

Invite staff and customers to bring a favorite plush companion or join a mascot photo set up in your store.

International Day for Failure

Review one underperforming campaign and document one change to test during holiday planning. Most times a small change can lead to a big difference.

Oct 15, 2027

Boss’s Day

Thank staff and customers who make the business possible rather than centering the message only on management.

Oct 16, 2027

Sweetest Day

Offer treats and customer appreciation, such as a thank-you note or a small giveaway.

Oct 17, 2027

Mulligan Day

Add a clearly defined second-chance rule to a casual demo, trivia round, or creative challenge. A special tournament where mulligans are encouraged or can be ‘purchased’ with a disadvantage to them for the game such as loss of life or discard cards from their hand.

Oct 19, 2027

New Friends Day

Promote buddy sign-ups and beginner tables with staff trained to greet new arrivals and invite them back. Don’t forget to make sure every new player has an event schedule of your upcoming events so they know when to come back. 

Oct 20, 2027

National Youth Confidence Day 

Building confidence in the youth can help build stronger people for the future. Look to encourage your customers, team, and anyone else who follows you on social media.

Chamber of Commerce Day

Thank your local chamber of commerce if you are a member. If not, consider joining today!

Oct 21, 2027

Back to the Future Day

Today is the day that Marty and Doc traveled to in Back to the Future. If you carry Back to the Future merchandise, promote it. If not, as a social media engagement day, ask your followers to predict the future on what they think the future of toys, games, or anything else will hold.

Count Your Buttons Day

Pins and buttons have become popular over the years and are sold almost everywhere for every type of fan now. Ask to see your customers favorite pins, what pins they wish they had, or if you have a button machine, let customers create their own pins on your machine. Here is a pin maker we found on Amazon that lets you make different types and sizes. 

Get to Know Your Customers Day

Ask customers about holiday wish lists, preferred events, and gift needs for the quickly approaching Holiday season. 

Oct 22, 2027

Make a Dog’s Day

Coordinate with a shelter, highlight adoption, or collect requested supplies from a local shelter.

Oct 23, 2027

Make a Difference Day

Host a charity game day with a named charity and clear donation needs.

Oct 29, 2027

National Cat Day

Share cat content or support a rescue that has donation requests for cats especially.

Pre-Halloween Friday

Host a costume game night with spooky games and costume photos. A lot of communities now host a weekend long schedule of Halloween events that are usually town or city wide. Be sure to see if you can be involved in the weekend long events. 

Oct 31, 2027

Halloween

Because Halloween falls on Sunday, consider family activities earlier and look at your historical sales and plan around it being busier than usual or slower than usual .

End-of-Month Check-In 

Review October results and finalize November and holiday plans.