August 2027 Marketing Calendar by Date

Aug 1, 2027

DOGust 

Support a local shelter or share pet content as a possible way to share awareness about your local pet shelters.

National Planner Day

Use today as a day to work with your team or review any product scheduled to come out in Q4. Talking to your distribution and publisher partners now about your wants and needs will help you when it comes time to order.

Spider-Man Day

Feature superhero comics, games, and collectibles you carry. With the huge success of Spider-man, it’s already likely you carry something Spider-man or at least Marvel. 

National Friendship Day

Promote cooperative and party games, and invite customers to bring a friend to game night.

Aug 2, 2027

National Coloring Book Day

Set out a coloring table and feature coloring books and art supplies you carry. If you don’t carry traditional art supplies such as crayons or colored pencils, feel free to add an additional paint and take night with war gaming or RPG miniatures. 

Aug 3, 2027

Clean Your Floors Day

Deep-clean the sales floor and play area, check walkways, and refresh store presentations before back-to-school traffic. Clean floors help your entire store’s appearance. 

Aug 4, 2027

National Chocolate Chip Cookie Day

Offer cookies at an event or partner with a local bakery. Also consider offering a free cookie away as a surprise give away during business hours.

Aug 5, 2027

Gen Con Begins

Follow official Gen Con coverage, collect customer interest, and prepare demos or wish lists based on confirmed announcements. Gen Con gets a lot of attention and media coverage with a lot of publishers, artists, and media revealing or promoting new products. 

Blogger Day

Refresh helpful store articles, game guides, and event recaps on your website. Look for gaps or missing information that your customers need to know.

Aug 6, 2027

Anime/Sailor Moon Theme Day 

A store-selected theme, not an official date. Feature anime card games, figures, and manga you carry. Some companies are leaning heavier into fan themed days. Here is an example of Universal Studios having ‘Fan Fest Nights’ As of writing this blog, the link leads to their 2026 dates. 

Aug 7, 2027

National Disc Golf Day

For relevant stores or with a local partner, promote disc golf events or outdoor games.

Aug 8, 2027

Gen Con Ends

Summarize verified convention highlights relevant to your store, Share some of the official Gen Con posts on social media and posts from games, publishers, artists, or of your customers of items, events, or highlights that fit your business. Don’t forget to ask for feedback or wish lists of the products released that customers who didn’t attend Gen Con want. 

National Dollar Day

Run a $1 clearance bin with clear terms to move older stock. ‘Winter is Coming.’ 

Aug 9, 2027

Book Lovers Day

Partner with a library or bookstore, highlight storytelling and roleplaying, or invite staff to recommend short reads. Don’t forget to point to any staff favorites of books you currently carry.

Aug 10, 2027

National Lazy Day

Promote low-prep activities, solo hobbies, puzzles, or an intentionally quiet event format.

Aug 11, 2027

Update Your Bio Checkpoint

Review store bios, hours, and links on social media, maps, and listing sites.

Aug 12, 2027

Astronomy Game Night

Host a space and astronomy game night, and check the Perseid meteor forecast before promoting any viewing tie-in. The Perseid meteor shower should peak mid August. Depending on location, having a late night meteor watch party could be inspiring and help build STEM if your business is geared towards these types of products. Find out more from NASA here. 

Aug 13, 2027

International Left-Handers Day

Share a playful prompt about left-handed gamers or feature accessories that work well for left-handed players. 

Aug 14, 2027

National Garage Sale Day

Host a community game resale or swap with clear rules for tables, pricing, and payment.

Aug 15, 2027

National Relaxation Day

Offer a quiet painting, puzzle, journaling, or casual-play table with low-pressure expectations. Quiet Paint and Take event, in store puzzles, or a special “silent TCG” event where talking incurs a penalty.

National Back to School Prep Day

Feature educational games, classroom-friendly titles, and school supplies you carry. Also consider a donation event to help students and teachers for your community.

Aug 16, 2027

National Tell a Joke Day

Share game-themed jokes and feature party games. Social media should be an easy engagement day.

Aug 17, 2027

National Nonprofit Day

Recognize a local organization, share a current need, or plan a transparent fundraiser.

Black Cat Appreciation Day

Feature cat-themed games and share photos of black cats from your staff or customers..

Aug 18, 2027

Mail Order Catalog Day

Clean up your online catalog, product photos, descriptions, and stock levels. SHAMELESS PLUG with Mantle, we update your catalog automatically. Find out more with a demo here. 

Aug 19, 2027

World Photography Day

Invite project, miniature, collection, or event photos from your customers. Be sure to comment and like photos that are great. 

National Aviation Day

Feature aviation-themed games and model airplane kits if you carry them. Consider running a paper airplane contest in store or a bird calling contest, depending on what you think works best for your community.

Aug 20, 2027

National Radio Day

Reach out to local radio and community calendars to list upcoming events. 

Aug 21, 2027

National Senior Citizens Day

Offer accessible timing, seating, lighting, and beginner support. Depending on your store’s floor plan, consider reaching out to an assisted living community to have your business as a day trip. Help with a puzzle or easy group game to play.

Aug 24, 2027

Pluto Demoted Day

Share a bit of space-game humor and feature space exploration games. This can be a cheeky social media day or used to promote your STEM and space style games and products.

Aug 26, 2027

National Dog Day

Coordinate with a shelter, collect requested supplies, or feature pet content.

Women’s Equality Day

Highlight women game designers, creators, and community members. 

Aug 27, 2027

National Just Because Day

Run a small surprise giveaway for customers, just because.

Aug 28, 2027

National Bow Tie Day

Use a Doctor Who theme with science-fiction games and collectibles. 

“Bow ties are cool.” – The Doctor.

Aug 29, 2027

According to Hoyle Day

Feature classic card games and invite customers to discuss their favorite house rules. If you sell classic playing cards, have them front and center today. I’d also put a selection of all classic board games alongside.

Aug 30, 2027

Frankenstein Day

Use classic-monster literature, science-fiction, models, art, or a creative-build challenge. You can go board with this, frankenstein deck ideas, early Halloween, or just monsters from different worlds.

National Beach Day

Feature portable games for beach trips and summer travel as summer is slowly coming to a close. Look to sell off the last of your games that are great to travel with.

Aug 31, 2027

End-of-Month Check-In

Review August results, attendance, and stock levels, and confirm September plans. School is almost in full swing and fourth quarter is quickly approaching.