April 2027 Marketing Calendar by Date

Apr 1, 2027

April Fools’ Day

Create a clearly playful, harmless post that does not mislead customers about prices, availability, policies, or safety. 

National One Cent Day

If you run a penny promotion, price it clearly and state the terms, eligible items, and quantity limits up front. You could also have a lost and found for one cent day as the penny has stopped being produced and becoming more scarce. 

Apr 2, 2027

National DIY Day

Run a paint-and-take, terrain-building, model, repair, or craft session with a clear supply list and beginner path.

Apr 3, 2027

World Party Day

Host a community game party with party games, open tables, and an easy welcome for first-time visitors. Highlight easy to play party games for families and friends to take home that you sell. 

Apr 5, 2027

National Deep Dish Pizza Day

Use a light food prompt or partner with a local pizzeria for a game-night order. Offering a cross promotion of coupons is a great way to track how well a promotion works as well. 

First Contact Day

A Star Trek fan theme for space exploration games, collectibles, and science-fiction recommendations. 

Apr 6, 2027

National Twinkie Day

While Twinkies are available, any small cake or sponge snack as a give away with purchase will work. Don’t forget to promote in your marketing channels if you do this.

Apr 7, 2027

National Walking Day

Invite the local gaming community on a short walk before game night, or promote a walking route between Pokemon Go Stops.

Apr 8, 2027

National Zoo Lovers Day

Feature animal-themed board games and plush, or partner with a local zoo or nature center for cross marketing. If the local zoo or wildlife center is a non-profit organization, adding a way for your customers to donate is a great community building activity.

Apr 9, 2027

National Unicorn Day

Use a colorful fantasy display, art prompt, or family-friendly craft that is easy to understand and photograph. Tie into Earth day as an added bonus for a month long window display.

Apr 11, 2027

National Pet Day

Support a shelter, collect requested supplies, or share staff pet photos. Consider an event with an entry fee of pet supplies to help your local animal shelter.

Apr 13, 2027

National Scrabble Day

Feature word games and run a casual word-building challenge. Social media and in store marketing for words. Promote Scrabble if you carry it, promote any sort of word puzzle books as it’s a related item.

Apr 15, 2027

Tax Day Planning Checkpoint

Today is tax day! By now you should have already given all of your information needed by your tax professional. 

Get to Know Your Customers Day

Use a short counter question or optional survey to learn which games, event times, and services customers want this quarter. Sometimes the best way to find out what your customers want is just to ask.

Apr 18, 2027

Superman Day

Follow DC’s current anniversary observance with superhero comics, games, and collectibles. If you carry comics, feel free to promote them!

National Animal Crackers Day

There are tons of different types of Animal Crackers and Cookies available. They are generally inexpensive for single serve packs. Use them as a give away with purchase or even every customer that visits your store today. Here is some bear cookies I found on Sam’s Club  and also a blog post we wrote about the power of inexpensive giveaways. 

Apr 21, 2027

Passover Begins at Sundown

Acknowledge the holiday respectfully and accurately. Confirm scheduling impacts for staff, customers, and community partners.

Apr 22, 2027

Earth Day

Complete the measurable Earth Month action, share the result, and thank participants without exaggerating the impact. If you did do a month long community action, share photos, videos, and posts from anyone and any other community that you participated with. Share how everyone’s actions together helped the very community they live in.

Apr 23, 2027

World Book Day

Partner with a library or bookstore, feature storytelling and roleplaying, or invite staff to share short reading recommendations. If possible, have the local library come and share how your local library is a great community resource for everyone.

Take a Chance Day

Encourage customers to try a new game with demos and staff picks. Frame it as trying something new and exciting. 

Apr 25, 2027

DNA Day

Toy stores that carry science kits, genetics education, puzzles, or even some science-fiction merchandise are great to promote. Don’t forget to remind everyone that today’s science fiction could be tomorrow’s reality as we continue to learn and explore.

Apr 27, 2027

Babe Ruth Day

For stores that sell sports cards, feature baseball cards, supplies, and a collectors’ meet-up. Skip it if sports cards are not part of your mix.

National Tell a Story Day

Highlight roleplaying games and storytelling games, and invite the community to share favorite campaign moments. Social media engagement may be high so be prepared to be attached to your phone. 

Apr 28, 2027

National Superhero Day

Highlight heroic themes, costumes, comics, miniatures, or community heroes. Your fire department, police department, and EMS are all heroes and are seen every day. Feel free to reach out and see if they are willing to come to an event at your business.

Apr 29, 2027

Passover Ends at Nightfall

Close any relevant communication respectfully and keep scheduling information accurate for your staff and local community if needed.

Apr 30, 2027

International Jazz Day

Build a staff playlist, partner with a local musician, or use improvisation as a creative event theme. Confirm music licensing where applicable.

National Arbor Day

Feature nature and tree-themed games, or support a local tree-planting group if a partner is available. Also consider raising money for any local conservation group. Mr. Beast also has a non-profit organization, #TeamTrees, and donate there to plant more trees.