December 2027 Marketing Calendar by Date

Dec 1, 2027

December Kickoff

Publish gift guides and holiday hours, and confirm December staffing and events. Planning is your friend during this month.

Dec 4, 2027

Dice Day

Use a hobby-focused social prompt, staff favorite, demo, or probability-themed activity without tying it to gambling. Showing off the newest releases of dice sets or how dice sets are great gifts will work also.

Dec 5, 2027

Walt Disney’s Birthday

Feature Disney-themed games and collectibles. Don’t forget that tagging Walt Disney on social media is an easy way to increase your social media reach. 

Dec 7, 2027

Pearl Harbor Remembrance Day

If you post, keep the tone brief, factual, and respectful. This is a remembrance day, not a promotional hook.

Dec 9, 2027

Christmas / Holiday Card Day

Send thank-you cards to customers and partners, and include a January bounce-back offer with clear terms to your customers. 

Dec 10, 2027

Human Rights Day

Review the store’s code of conduct, accessibility practices, and commitment to a welcoming environment for all that come to your business.

Dec 11, 2027

Second-to-Last Shopping Saturday

Staff up, restock bestsellers, and promote gift cards and gift guides. Reminding your customers that time is running out for gift getting will hopefully bring more customers into your store.

Dec 14, 2027

Shipping Deadline Checkpoint

Verify carrier guidance, special-order status, pickup promises, and the exact language staff should use with customers. Most of the major shipping companies will have a cut off of about this day to guarantee delivery before Christmas.

Dec 16, 2027

National Regifting Day

Promote used games and trade-ins or offer a special buy list of cards or games you may need to fill gaps in your inventory. 

Dec 17, 2027

Wright Brothers Day

Feature aviation games and model airplane kits if you carry any. A good tie in is any type of STEM toys or games you may carry if you don’t have model airplane kits.

National Ugly Christmas Sweater Day

Invite customers and staff to wear holiday sweaters to game night, and share photos. Consider a small gift or give away for any customer wearing an ugly Christmas sweater to your store today.

Dec 18, 2027

Super Saturday

Use simple offers, gift-ready displays, strong staffing, and clear inventory levels for the final Saturday before Christmas. Remind customers that this is the last week to get those last minute gifts.

Dec 21, 2027

Winter Solstice

The longest day of the year and the beginning of longer days begin today. You can start looking forward to January and remind customers about holiday and post-holiday hours.

Crossword Puzzle Day

Feature word games and puzzle books for holiday gifts.

Dec 23, 2027

Festivus

Host a holiday counter-programming game night for customers looking for something different.

Dec 24, 2027

Christmas Day Federal Holiday Observed, Christmas Eve, and Hanukkah Begins at Sundown

Publish hours and fulfillment cutoffs repeatedly. Don’t forget to publish if you are closing early today to post it and remind everyone. 

Dec 25, 2027

Christmas Day

Confirm closure or adjusted hours if any. Don’t forget to schedule a post today wishing everyone a happy holiday.

Dec 26, 2027

Kwanzaa Begins

Kwanza begins today and ends January 1, 2028. Remember to include and allow your team the days they need to celebrate if any do so. Posting to social media to acknowledge and celebrate as well if your community does so.

Dec 28, 2027

Between-Holiday Play Week

Offer low-pressure family demos, open play, painting, puzzles, or short activities for customers with flexible schedules. Use post-holiday communication for exchanges, gift cards, and family activities

Dec 31, 2027

New Year’s Eve

Publish closing hours if you are doing so. 

Year-End Check-In

Time to complete critical reconciliation steps such as year end inventory and receipts for your tax professional,  Take the time to record the campaigns and events worth repeating in 2028 and what worked and didn’t work.

New Year’s Day 2028 Federal Holiday Observed

The federal New Year’s Day holiday is observed on Friday, Dec 31, 2027. Confirm and publish any adjusted hours.

I hope 2027 was a great and successful year for you! See you in 2028!