Marketing Ideas for February 2025

February has arrived, bringing the perfect chance to gear up your game or hobby business as winter winds down. With its shorter calendar and holidays like Valentine’s Day just around the corner, it’s the ideal time to show your customers some love while driving sales. Getting your social media and events lined up early is key to dominating this month and setting yourself up for a strong finish to Q1. Mantle is here to help you maximize every day of the shortest month—let’s make it happen together!

February is Black History Month.

[EDIT] We are adding the GAMA Trade Show, February 23rd to February 27th in Louisville, KY. We missed adding this trade show to our calendar to our first edit of the calendar.

1st

Dark Chocolate Day
- A day set aside to celebrate the deliciousness of Dark Chocolate and how it is a slightly healthier alternative to its cousin Milk Chocolate. This is a great day to give away small candy or work with a local chocolatier for some cross-promotions.

Change your Password Day
- Just a friendly reminder that cyber security and general security needs to be looked at every once in a while. This is a reminder that things like your banking, emails, and other accounts should have their passwords changed every so often. In the ever growing world of data breaches and leaks, your passwords are likely somewhere on the internet and it’s a good idea to change your passwords every so often.

2nd

Groundhog Day
- Will we see six more weeks of winter or not? While it means nothing except superstition and good fun, it sees an uptick on social media and is an easy way to engage with your customers. Only Punxsutawney Phil knows if his magic of prediction is real or not.

3rd

Happy Birthday Elmo
- First appearing in 1980, he was originally only supposed to be a supporting character but since then has become a main character. He is again three and a half years old! Happy Birthday!

4th

National Thank a Mail Carrier Day
- Year-round, you have been receiving USPS, UPS, Fed-Ex, and possibly some Amazon Logistics or even DHL. Today is a day decided by the delivery drivers that get the products to your store, marketing materials to you, and sending out all of your e-commerce orders.

7th

Send a Card to a Friend Day
- While this holiday is specifically designed to send an actual, “Thinking of you” greeting style card. It’s very possible to bend the holiday to meet the needs of your business here. Do you own a Pokémon store? Mail every customer a stamped “THANK YOU” energy card with $5 off any purchase on this day. Every customer who walks in gets a promotional card that is good for a percentage off the next visit. There is definitely room to be creative here if it fits your business.

9th

National Pizza Day
- A most glorious day. PS. I love Pizza. Most likely one of the easiest cross-promotion days for non-food type businesses. For food-type businesses, adding a pizza for the day or making a special on pizza toppings should be easy marketing. If big chains get on board with the day, it is easy to ride the coattails of their millions of dollars spent to pick up some extra revenue.
Superbowl Sunday (NFL)
- While some may argue this is or isn’t a holiday, it is an important date to remember as this is the one football game per year that most people do actually watch. If you can do some creative advertising or talk to your legal council about paying to show the game in your business, take a look into it if you think it would fit.

11th

Make a Friend Day
- A push to learn more about each other and possibly become friends or at least understand differences. There are a lot of possibilities here for marketing, events, or at the very minimum social media engagement.

13th

Galantine’s Day
- Galantine’s Day was originally created in the show Parks and Recreation (ep 107 “Galantine’s Day”). The idea of it is for you to celebrate your friends who are girls and have a girls’ day together. Celebrating for the entire year of your girlfriends cheering you on, building you up, or just being there when needed. This is a pop culture event and still evolving.

14th

Valentines Day
- Romance and couples dominate this day. Spring is around the corner and love is in the air. In today’s modern world, Valentine’s Day also includes showing the people in your life that you value the most and how much you love and care about them. As more major brands embrace this path, their marketing will change as well. This will allow you to ride the coattails of their millions of dollars in ad spend. This is a great day for couples, co-op, or team-based games to demonstrate or to feature.

17th

President’s Day (F)
- This is a major retailer sale weekend. Most advertising will dominate in lines such as, “Save big this President’s Day Weekend Sale!” If you don’t do sales often, this is one of the weekends that would be good to have a clearance or good riddance table or sale. Most customers are overwhelmed with big-box store advertising for a sale and are primed and ready for those deals. Also, remember that this is a long weekend, so make sure you are ready for petty cash or banking for that weekend. Also, some school systems use this as a winter break/spring break. If your business is in one of these areas, be ready for an influx of customers. Look at your previous years’ sales and staffing.

Random Acts of Kindness Day
- “I was a recipient of kindness but more glad to be a contributor!” (Unknown) Giving kindness is free and makes everyone feel good. This is an excellent way to engage on social media with a hashtag challenge. There is also a lot of room for a marketing campaign such as an unannounced giveaway every time someone walks in, sticker, pen, or pin.

19th

Happy Birthday Bruce Wayne aka Batman (DC)
- Happy Birthday, Batman!

20th

National Muffin Day
- Muffins make a great breakfast, brunch, lunch, or snack option. Muffins are available pre-packaged for sale at club stores such as Costco or Sam’s Club. A marketing idea would be to give away a muffin with every purchase or as a give away with any in store events you are holding today.

Happy Birthday Hal Jordan (Green Lantern) (DC)
- Happy Birthday Hal Jordan!

22nd

2Twenty2 Day
- Originally started in Chicago Illinois for $2.22 cosmos and tacos. Why not build upon that day, Feb 22nd or 2/22, and use today as a one-day clearance or sale day? Items for $2.22 or 22% off.

24th

National Tortilla Chip Day
- This day is all about the chip but the best thing to do is show off the best things to dip with a tortilla chip such as salsa, chili con queso, or guacamole.

27th

National Retro Day
- Remember back when? Anything before modern times is up for a social media post or engagement. Sale on retro video game systems or a bonus to trade-ins on this day works easily as well. There is a lot of room for creativity.

National Pokémon Day
- February 27th, 1996 is when Pokémon’s first video games, Pokémon Red and Pokémon Green, were released in Japan. Since then, Pokemon has taken over the world and it would be very hard to find anyone who didn’t know or even play Pokémon at some point in their life. Consider holding a giveaway, large event, or tournament to promote Pokémon in your community.

28th