1st

• National Author’s Day
  • Author’s Day and Family Literacy Day together make a great combination. If you’ve got comic books, great. If you’ve got novels, even better. Got RPG books? talk about those authors and books.
• National Family Literacy Day
  • Find some family comics or RPGs that you can use to highlight the authors. 

3rd

• Daylight Saving Time Ends
  • Don’t forget to move those clocks back one hour. Then figure out what you’re going to do with that extra hour. Besides sleep.

4th

• National Candy Day
  • If you’ve got some leftover Halloween candy, this is what you’ve been saving it for. Give it away to your customers that visit you today!

5th

• Election Day
  • Today is the day in which every American is encouraged to vote for their choice for the President of the United States. Often overlooked, this is also the same election day for many local and state government officials who also seek to be elected. 

6th

• National Stress Awareness Day
  • This is a day dedicated to identifying stressors in our lives and developing strategies and skills to cope. Not only something to promote to your customers but also a great opportunity to check in with yourself and your staff.

8th

• National STEM/STEAM Day
  • Today we encourage kids to innovate through Science, Technology, Engineering, Arts, and Math. 

11th

• Veterans Day
  • Today we honor all those military veterans who served in the United States Armed Forces. As a reminder, today is a banking holiday as well.

18th

• Mickey Mouse’s Birthday
  • First introduced on this day in 1928 as a rabbit named Oswald, Mickey Mouse is nearing his 100th birthday. Chances are you’re already carrying some kind of Disney-owned property – show it off!

19th

• National Play Monopoly Day
  • One of the most popular board games in history, known for tearing apart many relationships, Monopoly is truly a shelf staple. With so many special editions of the game, there is one for just about every customer.

23rd

• Doctor Who Day
  • Dr. Who fans, or “Whovians” as some may call them, celebrate their favorite five-decade-old franchise on this day. Grab your sonic screwdriver and plan those celebratory posts or Dr. Who-themed promotions. 
• Fibonacci Day
  • 1, 1, 2, 3… is the simplest Fibonacci sequence, where a number is the sum of the two numbers before it. So it makes sense that in countries with a MM/DD format, on 11/23 we celebrate Leonardo Fibonacci’s discovery of this sequence,  an accomplishment that actually originated from a puzzle about rabbit procreation.

28th

• Thanksgiving Day
  • For most Americans, Thanksgiving is a time for family, bountiful feasts, and the start of the holiday season. For retailers and store owners, it’s the calm before the storm that is possibly the busiest sales weekend all year. 

29th

• Black Friday
  • Less of a one-day sale recently than in previous years, chances are big box retailers have already been advertising or even running sales for weeks or more. Hopefully, you’ve also been running ads, promotions, and even some sales.

30th

• Small Business Saturday
  • Even if you’re running sales for Black Friday, save something special for Small Business Saturday. Encourage people to spend money right in their own communities, ideally at your small business and others in your neighborhood. American Express has a small business portal here.