Summer is getting warmed up. So heat up those marketing posts because you’re gonna have to compete with summer weather. Get your copy ready and checked, get your materials designed and proofed, and set those social media posts to auto-publish.
Below is a printable calendar for July 2023. Hopefully, this easy reference can help you plan events, sales, and marketing. You certainly don’t need to create something for every day, do what feels right for your store.
1st – National Postal Worker Day
Postal workers deliver billions of letters and packages each year. Take today to recognize and thank your postal delivery person. While today is designed for the USPS, thanking your UPS, Fed-EX, and Amazon drivers is also worthwhile.
1st – Hop a Park Day
Today is another reminder that physical activity is a great way to get in shape, stay in shape, or just improve your general health. If you have a nearby park, plan an outdoor community event such as kickball or even a Pokemon GO community walk. If there are no parks nearby, consider trying to organize an event around the outdoors. Fundraise for the local chapter of Scouts to try and get kids to camp or a conservation fund to help clean up and care for the environment. Most schools also can use funding to help sports teams and other activities.
1st – Chicken Wing Day
Started in 1977 in the city of Buffalo, New York, Buffalo Chicken Wings became world famous by Anchor Bar. Today is a great day to promote wings as a special if you have a kitchen or to cross-promote with any local spot you love.
2nd – I Forget Day
Normally dedicated to just being forgetful, let’s take a twist on it and take a moment to not forget the important things like stock organization, 4th quarter orders, restocks on evergreen products, paying your monthly or quarterly bills, and just plain old marketing planning for the next few months.
4th – Independence Day
Celebrating America’s Declaration of Independence, this day is filled with local festivals and fireworks. There is a mass market big budget push on marketing on Independence Day Sales or Independence Week Sales so do not be afraid to ride the coattails of their multi-million dollar marketing effort by doing the same. Customers will already be primed for a sale due to their marketing. Don’t forget that this is usually a three day weekend and a bank holiday. Make sure you have your banking in order to maintain a three day weekend and plan extra events or activities if you are opening during this weekend.
4th – Barbecue Spare Ribs Day
Due to the fact that a lot of Americans are planning to or attending a BBQ this week, a favorite is BBQ spare ribs. If you are a restaurant or work with a restaurant and want to try and offer a special, BBQ Spareribs is a good answer.
6th – Fried Chicken Day
Fried Chicken, especially in fast food restaurants, has been in the news recently. Businesses are competing heavily with fried chicken sandwiches. Chick-Fil-A, Popeyes, and McDonalds are spending millions of dollars in methods, marketing, and approach to selling a classic sandwich. If you sell food or are able to work with a local restaurant for a cross-promotion, today is the day to promote Fried Chicken. As a note; fried chicken doesn’t need to be delivered as a sandwich, it can be any fried chicken although the sandwich is what is making waves in marketing lately.
8th – Chocolate with Almonds Day
Spend today giving out or focusing on chocolate with almonds! The quick and easy answer is some Hershey Almond Bars, Here is a 2 pound bag of snack size. Give them away with any purchase. You can also consider teaming up with a local chocolate store that makes some chocolate almond bars.
8th – Freezer Pop Day
Freezer Pops are a quick and easy way to enrich your staff and customers today. Here is a 100 pack for about $10. Give them away on a sidewalk marketing campaign or as customers walk in.
10th – Pina Colada Day
A creamy drink made with pineapple, rum, and coconut cream, a Pina Colada is a Puerto Rican mainstay. If you have a bar as part of your business, be ready to promote a Pina Colada today. Might as well make it the whole week, they are delicious
11th – 7-Eleven Day
Although this isn’t directly a holiday or event, 7-Eleven is one of the top convenience store’s in the United States and has a strong brand around the world. 7-Eleven usually offers free slush drinks or inexpensive “fill anything” events that normally catch headline news. If you have a 7-Eleven near you, it might be worth trying to get a community event together to capitalize on their event. Who from your business can bring the most ridiculous or largest thing to fill. Follow up with a community building event such as Pokemon Go or a walk at a local park.
11th – 18th – SHARK WEEK
Hello. Welcome to Shark Week. This year runs from July 11th to July 18th. Discovery channel runs all things Shark and it has turned into a cultural phenomenon
12th – Amazon Prime Day (?)
This date may change! The best speculation is this two day event will happen July 12th and 13th. [ Get an Amazon Prime Business account?
13th – Embrace your Geekiness Day
Let your staff wear their favorite fandom today! Involve your community and have them come in cosplay as their favorite characters, hold a parade, or interact with your community on your social media, sharing and tagging people throughout the day. Consider a give away to whoever has the best cosplay or coolest design of a gift card or a copy of a game.
18th – Ice Cream Day
Ice Cream is one of the most sought after treats during the hot months of summer. Consider bringing in an ice cream truck or having a special this day.
19th – National Hot Dog Day
Fire up a BBQ and grill for your staff! Show some staff appreciation by grilling Hot Dogs, or ordering from your favorite hot dog stand.
20th – Lollipop Day
Kids of all ages love lollipops! This is an easy day to add something special as a give away or with any purchase. Look to your local club stores such as BJ’s or Sam’s Club for a deal on bulk lollipops. They are extremely inexpensive and add a nice treat for your customers.
21st – National Junk Food Day
Cross promote with your local fast food restaurants for discounts or free food coupons. You can also run a promotion, if you bring french fries in, you get a discount!
23rd – Vanilla Ice Cream Day
Vanilla ice cream is the most popular flavor in the world. Don’t forget to stop the ice cream truck today.
27th – Gary Gygax Day
This day is celebrated as Dungeons and Dragons Day and Gary Gyrax’s birthday. Take time to point out your roleplaying section and schedule of events.
31st – Happy Birthday Harry Potter
In the series of movies where Harry Potter is the protagonist, Harry Potter and the Philosopher’s Stone was released on this day as well. Take time to promote your Harry Potter merchandise and let the staff wear those robes and wield their wands.